indoo.rs developers have worked hard to deliver another awesome feature of our software – heatmaps that indicate traffic activity by showing concentration of devices in particular areas.
What are heatmaps for?
This feature implies that you can now clearly visualize in which areas the technology has been used providing more advanced and precise analytics. The red colour on the above image suggests high frequency and increased footflow in that area, whereas the yellow area appears to be less active. This information can be especially valuable for retailers, who want to know how customers are moving around in their store. It can help them identify campaigns that attract the most attention and others, that don’t and thus optimize their marketing efforts and store layout accordingly.
Where to find them?
You can find it in the application details page under heatmaps. The feature is still in beta phase and we are working on further improvements. Therefore, your feedback is highly appreciated!
indoo.rs has extended their Indoor Analytics capabilities ever since this blogpost was originally written. Here are the features of our current Indoor Analytics solution:
- Campaign Analytics
- Dwell times
- Directional analytics
- Campaign conversion rates
- Real-time customer view
- Visual Analytics