The mayor of San Francisco, Edwin M. Lee,  announced that indoo.rs is one of the 11 finalists in the San Francisco Entrepreneurship in Residence Program among 200 start-ups, ranging from seed-stage startups to NASA engineers. This project will give us a unique opportunity to scale our technology and learn how to cooperate with the public sector in order to make a difference. indoo.rs solution could provide priceless benefits to public safety units and administration and serve bigger goals.

The initiative, inspired by US president Obama’s words: “We’ve got to have our brightest minds to help solve our biggest challenges,” seeks to drive innovation in the public sector and solve critical problems with the help of modern technology.

About the program

San Francisco’s EIR program, organized by the  City and County of San Francisco Mayor’s Office of Civic Innovation, seeks not just to engage the start-up scene in public sector affairs but to bring cost and productivity efficiencies in solving critical government problems via modern technology and entrepreneurial talent.

The program will help the winning start-up teams to develop technology-enabled products and services that can capitalize on the $140+ billion public sector market by providing them with direct and ongoing access to government needs and opportunities as well as mentoring from public and private sector leaders including the White House, San Francisco and McKinsey & Company. The program will start in February 2014 and run through June 2014.

About indoo.rs in the program

Rahul Mewawalla, a senior executive with Nokia, NBC, GE and Yahoo and senior advisor to San Francisco Mayor on innovation, who is leading the program shares his experience with indoo.rs application:  “We are excited about indoo.rs and their building intelligent routing and geo-location services to enhance indoor mapping and help people navigate complex environments using both low energy Bluetooth standards and WiFi technologies.”

indoo.rs solution has been already spotted by  like public safety, for example. Our prototype in 9-1-1 Emergency Preparedness Conference for Persons with Disabilities in Jacksonville, Florida exemplifies the benefits and efficiency indoo.rs positioning could bring to the emergency care and how it could revolutionize the public safety sector.

Mewawalla believes that “providing real-time and context-aware information helps people be more productive, saves them valuable time, and provides them with relevant and useful information in a timely manner. This is especially helpful in high density and trafficked places such as an airport. At San Francisco International (SFO) Airport, for example, we see about 44 million passengers annually speaking a wide variety of languages traveling to and from hundreds of different destinations around the world.”

We are excited to be among the finalists and look forward to the next steps of the program, as we believe bright-minded and driven entrepreneurs will give a dynamic and competitive edge to issues in the public administration and will be definitely a success factor.

We will keep you updated on our progress in the final steps and projects of the initiative.