Austrian First: iBeacons power BILLA app to give their customers the best offers.

Nick Stein, 

Shopping just got more interesting.

BILLA, part of the REWE group, has launched a pilot project using iBeacons in 11 stores, which will give their users the most up to the minute offers.

This new exciting project is availble to use through the BILLA app, created by the diamond:dogs|group, which has integrated® award winning technology to add another layer to the customers experience.

This is a very exciting project, as BILLA are the first supermarket in Austria to offer this innovative technology to their users. The pilot project has been rolled out in 11 shops in Vienna and Lower Austria, where 4 iBeacons per store have been placed at strategic point of sale locations, to enhance the shopping experience of the customers.
BILLA on Twitter








The BILLA app is available in the Google Play Store and the Apple App Store

What are the benefits?

The diamond:dogs|group and BILLA have worked together for a number of years to increase the shoppers experience though the BILLA app. The app already has a lot of features, such as the VORTEILS-CLUB card, shopping lists, recipes, etc. already available. The idea behind this pilot project is to offer BILLA shoppers another level of interaction with the BILLA stores and send special offers that the customers will appreciate even more.

Implementing this innovative technology helps BILLA connect the online and offline shopping experience and helps their shoppers get the best value for money inside the store.

Billa App: How does this all work?

The iBeacon transmitters send out Low Energy Bluetooth signals which are then received by the phone and shown in the app to the customer, as long as they have agreed to receive them. As stated before this has many benefits for customers ensuring that they have the best offers and information available to them at all times.

As the iBeacons can only transmit information, customer data is not collected and without the users consent, the information or download will not be able to be started.

The iBeacons installed have a maximum range of around 17 meters in ideal circumstances, allowing for a customer to be able to turn their BILLA app on, consent to receiving offers and information and put the phone bag in their bag or pocket.

“We see this as a great spring forward in how indoor positioning can be used. BILLA, Diamond Dogs and the team have worked very hard and produced a great product to be very proud of. I am very excited about the future of this app.”

Bernd Gruber – CEO

The app is available in the Google Play Store and the Apple App Store


  • Herrnhuterhaus Neuer Markt 17, 1010 Wien
  • Ringstraßengalerien, Kärntner Ring 9-13, 1010 Wien
  • Praterstern, 1020 Wien
  • Rilkeplatz 1, 1040 Wien
  • Weyringergasse 31, 1040 Wien
  • Linke Wienzeile 18, 1060 Wien
  • Alser Straße 4, 1090 Wien
  • Brünnerstraße 219-221, 1210 Wien
  • Karl-Tornaygasse 38, 1230 Wien
  • SCS, 2334 Vösendorf
  • Hondastraße, 2355 Wr. Neudorf

Press links:

Press releases

iBeacons bei BILLA – BILLA press release
BILLA iBeacons – REWE press release
Austrian First: iBeacons power BILLA app um Kunden die besten Angebote zu geben. – press release