Indoor Navigation for Saturn

Silvia Pichler, 

Saturn stands for enthusiasm for technology and technical expertise. Founded in 1961, Saturn is today managed under the roof of Media-Saturn-Holding GmbH, Europe’s number one consumer electronics retailer, as an independent sales brand. Saturn currently operates 155 stores and employs around 9,000 people in Germany. Altogether, there are 199 Saturn stores in four European countries. Saturn complements its stationary business in Germany with its online shop

With adding Indoor Navigation to a store, Saturn is offering their customers a unique in-store shopping experience. This compliments their offering of top of the line electronics by adding one more exclusive customer service.

Navigate to products you need

In the course of their plan to digitize their stores, and in order to strengthen their role as technical pioneers, Saturn decided to equip their store in Ingolstadt, Germany, with Indoor Navigation.

Customers who have the Saturn Store Guide app installed on their phone can now also use it to navigate around the store and find products more easily.

The app includes a map, which shows the position of the users in real-time. By choosing a specific product, they can route themselves directly to the right shelf, without having to search for it or ask staff.

All you need to do as a user is open the app, enable Bluetooth and you’re good to go!

Detailed information on how to use the app

App screenshots

Indoor Navigation for Saturn_1Indoor Navigation for Saturn_2












The Store Guide App helps you navigate to products you’re looking for


“We developed the Saturn Store Guide App to test how our customers can find their way around the store even better and find the product they want faster. was an important partner, because using Indoor Navigation solution, customers can now locate themselves on the map in the test app and navigate to the right shelf, independently.”

-Sonja Moosburger, Head of Digital Transformation & Projects at Media-Saturn-Holding


The Saturn Store Guide is available for Android and iOS. Download the app here and test it in the Ingolstadt store now:

Android app-saturn

iOS app-saturn