Indoor Navigation and mobile app solutions provider

Skookum and indoo.rs recently partnered on a project to create a custom mobile app with outdoor and Indoor Navigation for the world’s largest furniture trade show. One of the key client requirements was to provide clients with Indoor Navigation for the trade show’s largest space totally 75,000 square meters (across 13 floors).

Skookum is a custom software development company based out of Charlotte, North Carolina. Their innovative team of technology and business professionals help trade show and event organization to maximize the power of mobile apps, Beacons, and the indoo.rs SDK to create digital experiences that delight and add value to the visitor experience — and empower exhibitors to better access and engage with prospective buyers and clients.

“How can we help visitors plan ahead to max out their time onsite?
“What can we do to create a more personalized experience?”
“Folks have a hard time getting from A to B with our paper maps… is there a better way?”
“We already have a mobile app… how do be integrate beacons, wayfinding and other IoT concepts?”
“How can we increase showroom foot traffic so exhibitors can reach more people?”
“How do we create an experience that separates us from 5 other shows in our space?”
“What can we do to ensure everybody comes back next year?”

Founded in 2005, Skookum provides user-experience design and custom software development services. Skookum helps organizations such as: Coca-Cola, Lowe’s, MetLife, and Charlotte Mecklenburg Library to deliver exceptional customer, partner and employee experiences. Services include: UX design, Web application development, Mobile and IoT solutions.

About the project

High Point Market is the the world’s largest home furnishings trade show. With 1800 brand showcases spread across 180 buildings and 13 city blocks, the Market’s 75,000 annual visitors faced a perennial navigation challenge — how to efficiently move from booth to booth when those two locations are separated by multiple blocks and buildings.

Historically, visitors and vendors made do with paper maps, healthy guesswork, and the help of the Market staff. But Tom Conley (CEO of the High Point Market Authority) and Neil Marritt (VP of Emisare, the trade show’s marketing agency of record) wanted to propel the market forward with technology and create an unequaled digital experience for visitors, exhibitors, and employees.

That’s where Skookum came in. Partnering with Indoo.rs for the indoor location-based service, Skookum custom-designed and developed an iOS mobile application to help Market visitors navigate quickly and efficiently. The app utilizes GPS and beacon technology to provide building-to-building blue dot navigation throughout the entire 13-block Market area, plus indoor guidance within the International Home Furnishings Center (Market’s largest property). Using beacons for Indoor Navigation frees the user from dependence on Internet access, as it communicates with devices via Bluetooth, and powerful search functions allow the user to look up exhibitors by category.

“High Point Market has grown organically since its inception in 1909. The combination of an easy to use exhibitor and event search feature with on the ground wayfinding empowers buyers to target and navigate preferred shopping destinations with efficiency and speed.” – Neil Marritt, VP of Emisare

The Event Tech Podcast

High Point Market

Here’s a video about My Market and its debut in using Indoor Positioning and Navigation

Skookum on High Point and indoo.rs:

“Working with the High Point Market Authority on a groundbreaking mobile wayfinding solution was a great opportunity and challenge, due to the complex network of buildings and showrooms. Our solution guides Market guests to their desired destinations with the same experience many are familiar with from applications like Apple Maps.” – James Hartsell, CEO and founder of Skookum

“The indoors SDK was simple to drop into our existing iOS application and highly configurable. The indoo.rs team went out of their way to help us configure our map correctly, down to the tiniest detail so that we could provide the best possible routing experience for our client’s customers.”- Peter Zignego, Mobile Developer at Skookum

Happy Customer-Series: High Point Market Authority
NEWS: High Point Market Debuts Mobile Wayfinding Tool to Guide 75,000 Attendees